Who we are
Brio Device, LLC was formed in 2011 with the core focus of creating solutions for endotracheal tube placement. Brio’s products help to enable clinicians and first responders to secure airways as part of the life-saving procedure, intubation.
Brio specializes in the R&D and sales and marketing of their airway management devices. Brio works with strategic partners, such as Summit Medical Products, for manufacturing, regulatory and operations. We have a well-balanced management team made up of biomedical engineers and clinicians to develop products along with executives experienced in business management, finance and medical device commercialization. We are proud to have a dynamic clinical advisory board to assist in the development, assessment of product/market fit, and adoption of its devices.
Co-Founder & Chief Executive Officer
Hannah Hensel is a medical device entrepreneur with over twenty years of experience in leadership, sales, marketing, and business management. She co-founded Brio Device, LLC in 2011 and has served as its CEO and member of the Board of Managers since its inception. Ms. Hensel has led Brio in securing growth capital and has raised over $4 million in available funding as well as developing a solid management, clinical advisory, and commercialization team. Ms. Hensel’s professional career prior to Brio included leading the sales and operations team at the 2002 Salt Lake Olympic Winter Games, Seattle Supersonics NBA Basketball, Special Olympics, and large-scale galas and exhibitions. Ms. Hensel’s international consulting assignments spanned from university tech-transfer life science analysis to business modeling for healthcare organizations such as Medanta MediCity (India), Henry Ford Health System (Detroit) and University of Michigan Health System. She is a member of the Women Presidents’ Organization and volunteers her time to several nonprofits in Michigan.
Ms. Hensel holds a B.A. and MBA from the University of Michigan. She received an innovation Fellowship in 2010 at the University of Michigan Medical Innovation Center.
Co-Founder & Vice President, Technology
Dr. Laura McCormick is a biomedical engineer with a concentrated expertise in designing sensors for medical devices. Dr. McCormick co-founded Brio and leads the design, development, and project management team for the design and manufacturing of its medical device products. She holds the patent for aspects of the Brio INT Navigator™ and has a pending patent application for a related medical device. Dr. McCormick facilitates Brio’s user-focused design process, coordinates needs evaluation and prototype development and modification, and testing activities with specialists in anesthesiology, surgery, emergency medicine, mechanical, electrical engineering and computer science. She also serves as the Principal Investigator on federally funded grants.
Dr. McCormick received a PhD in Biomedical Engineering and a MS in Electrical Engineering from Michigan Technological University as well as a Bachelor of Biomedical Engineering from the Catholic University of America.
In her work with the University of Michigan Medical Innovation Center Prototype Lab, she gained expertise in the development of medical device and equipment prototypes. Dr. McCormick resides in Ann Arbor, Michigan with her husband and two children.
SABINA SIDDIQUI, MD
Co-Founder & Chief Medical Officer
Dr. Sabina Siddiqui is a board-certified pediatric, critical care and general surgeon with over a decade of medical experience with an emphasis on acute care, critical care and trauma and medical device innovation. She serves as an Assistant Professor of Surgery at the Medical College of Wisconsin and pediatric and trauma surgeon at the Children’s Hospital of Wisconsin.
As a co-founder and Brio’s Chief Medical Officer, Dr. Siddiqui recruits and leads the physicians involved in Brio’s Clinical Advisory Board. Providing clinical guidance in the initial and iterative product design, she shares the patents around the products key features with the engineering team. She leads the implementation for clinical adoption and approves the design history file for clinical use. Dr. Siddiqui has been instrumental in the development of Brio’s clinical network. She works with Dr. McCormick in designing the testing and use of each prototype and subsequent design iterations. She utilizes a wide breadth of colleagues to ensure that the device and its procedure is applicable and usable by a range of clinicians and subspecialties and from new residents to experienced thought-leaders.
Dr. Sabina Siddiqui completed her medical degree and general surgery training from the Univ. of Tennessee Health Science Center College of Medicine and continued her clinical training at the University of Michigan Medical School where she served completed three fellowships and served as an attending intensivist for two years at CS Mott Children’s Hospital/University of MI Health System. She holds dual-major degrees in BS – Biology and BA – Communication from George Washington University.
Dr. Siddiqui is dedicated to participating and developing medical access globally and has traveled extensively as a member of surgical volunteer teams and visiting professor and lecturer to Nicaragua, Kenya, Egypt, China, and Turkey with non-profit organizations providing clinical and humanitarian assistance.
Dr. Doug Mullen is a co-founder of Brio Device, LLC and serves as an advisor in the strategic management and engineering related activities. Dr. Mullen uses his expertise in the medical device development as an analyst for venture capitalists, providing strategy and financing assistance to new ventures. He also served as an Entrepreneur in Residence for the University of Michigan Nanotechnology Institute for Medicine and Biological Sciences. He is currently an Engagement Manager at Health Advances.
Dr. Mullen holds a PhD in Macromolecular Science and Engineering from the University of Michigan, a BSE in Mechanical Engineering from Duke University, and he completed the MBA Essentials and Entrepreneurship Program at the University of Michigan Ross School of Business.
Contract and Resource Manager
Shah Pedersoli is the Contract and Resource Manager at Brio. She is responsible for accelerating certification, reporting, managing contractual processes, and helping to deliver a successful customer experience. Her functional accountabilities include working with Brio’s manufacturing partner facilitating the supply chain capabilities, CRM management and facilitating FDA regulatory reporting.
Prior to Brio, Shah worked at Deloitte Consulting LLC in the Quality and Risk Management Division analyzing RFP contractual terms and the firm’s external communications to help manage risk. Shah also practiced law in the Cook County State Attorney’s Office in the Criminal and Civil Divisions. She prosecuted criminal cases and handled labor and employment cases, prepared and negotiated health technology related contracts, as well as advised County officials about issues relating from FOIA and transactions.
Ms. Pedersoli received her B.A. from Loyola University of Chicago and J.D. from Syracuse University College of Law, and also holds a Healthcare Regulatory Compliance Certificate from University of Washington. Shah is passionate about garnering community philanthropy towards education and has shown her commitment by serving on Boards of foundation such as the San Ramon Library Foundation and the Kiran Anjali Project and has provided assistance to orphanages and underprivileged schools in India. She was appointed to the City’s Library Advisory Committee and served two terms.
Paul Popovich is a Sales Consultant at Brio. He is a successful medical device sales professional with 20 years of experience in leadership and success in start-up, turnaround and growth environments. Paul quickly produces revenue, profit and operational efficiency by leveraging broad skill set, sense of urgency, strength of conviction plus an ability to work as a partner and trusted adviser to the senior executive team. He’s an action-oriented leader who thrives on challenges, makes and enforces decisions, sets clear expectations and holds people accountable for delivering results. Paul has a proven track record of achieving sustainable growth and long-term success and leads with integrity.
Board of Managers
RONALD FRISBIE, MBA, MS
EVP Global Operations, CareFusion
SVP Global Operations, Smiths Medical
VP Global Manufacturing, Medtronic
VP Operations, Cooper Standard
HANNAH HENSEL, MBA
Co-founder Brio Device
Senior Development Director, Special Olympics
Sales & Marketing Manager, Salt Lake Olympic Winter Games
Founding Partner, Global Dx
Innovation Fellow, Department of Pediatric Surgery University of Michigan
DOUGLAS MULLEN, MSE, PhD
Engagement Manager, Health Advances
Associate Consultant, Fletcher Spaght, Inc./Fletcher Spaght Ventures
STEVE TOKARZ, MBA
Managing and General Partner, Cantilever Fund, Cantilever Business Partners
CEO/COO/EVP, American Green Technology
Founder/CEO, BDT LightSource/BDT Technologies
Sr. Director Product Dev & Engineering, BrassCraft Mfg/Masco Corp
CEO, Chairman of the Board, Nexstim Medical Plc.
Non-Executive Director, C-Major Ltd.
Non-Executive Director, LightPoint Medical Ltd.
Board Facilitator, Rocket Medical Plc.
Clinical Advisory Board
DAVID HEALY, MD
University of Michigan Health System
MICHELE NYPAVER, MD
University of Michigan Health System
BISHR HAYDAR, MD
University of Michigan Health System
EMIL ENGELS, MD, MBA, FASA
Mednax Health Solutions Partner
Brio13 Inv. LLC
The University of Michigan
Monroe Brown Seed Fund
Monroe Brown Seed Fund